About us

We are a Johannesburg-based creative studio that specialises in compelling, considered brand development for design-sensitive services and products.

About Us


UNKNOWN Design Agency is led by founders Linel Louw and Coenraad Sutton, who believe that an in-depth understanding of a business and it’s people, relevant market insights and business grounded strategy build successful brands.

Photo by Marijke Willems


With twelve years' experience across a wide range of disciplines within the creative field, including traditional art direction, through-the- line, digital campaign development, experiential and digital design, Linel brings a breadth of knowledge and an integrated approach to the studio. Linel specialises in projects requiring strong conceptual and creative direction, and frequently draws on her experience and extensive network in photographic and filmic art direction.


Having specialised for the full duration of his career in digital design, Coenraad brings twelve years' experience in cross-platform UX design and digital campaign development to the bulk of the studio's digital output. Coenraad specialises in projects which demand strong digital craftsmanship and is able to extract maximum value from relationships with development partners.

Working with us is

Celicia M. Serenata

Technical Head: OPTIMIZE | WitsRHI

Working with UNKNOWN is a very rewarding experience. I have been collaborating with UNKNOWN for the last year on branding for a project I am heading. This project has multiple collaborators and stakeholders, and thus even reviewing simple deliverables can be a many-layered, complex, iterative process. I have found UNKNOWN to be extremely accommodating, professional, and most of all, patient. I would definitely recommend UNKNOWN as a communication and branding partner.

Greg Gamble

Owner: Tonic Design

Working with UNKNOWN is uncomplicated. They make the design process seem effortless and stress free. I know it is not. Their confidence in their ability is commendable.

Dokter and Misses

Product Designers

Working with UNKNOWN is fun – they get us.

Lee Matabane

Marketing Manager: SLOW

Working with UNKNOWN is like collaborating with a group of intellectual mind-readers; a capable team, with infallible superhero telepathy. It’s in the way they make sense of brand behaviour, dissect observations to achieve emotional connections, and assemble vital cues and insights. It’s an intuitive magic I refer to as “mindsight” and it is perhaps the most urgent element in the art and science of marketing and brand building today.

Joe Paine

Product Designer

Working with UNKNOWN is constructive, decisive and efficient when it comes to finding solutions to my numerous branding and web problems, and are congruently perceptive and sensitive to the execution of the visual communication and strategy. As a product and furniture designer, I recognised the same attributes in good product design as in the way UNKNOWN assembled my brand's aesthetics and function.

André Krige

Architect | Director: TwoFiveFive Architects

Working with UNKNOWN is a refreshing experience. Their approach to design is unique. Their design methodology is clear and applied successfully. They deliver on time and within budget. Their work speaks for itself. UNKNOWN will remain our first choice for brand strategy and identity design.

Hendre Bloem

Interior Designer, Stylist and Consultant

Working with UNKNOWN is truly effortless. From start to finish they go the extra mile in executing exactly what I wanted my brand to portray. Give them full creative freedom to come up with a unique, one of a kind design and product, presented in the most beautiful and professional manner. The end result speaks for itself.

Charlie Beuthin

Co-Founder: Eduze

Working with UNKNOWN is fantastic - they managed to take an awfully vague brief and create a brand and personality that everyone loves. Brilliant designers and super cool peeps, I expect to work with them on a number of projects in the future.