We undertake all our projects using a simple, systematic process that is phased depending on your specific requirements and intended results.
Our studio offers a range of specialisations that are combined and integrated to create a completely custom outcome for your business criteria.
We conduct comprehensive brand audits, define and analyse your specific market and competitor profiles, and provide relevant user insight that will be harnessed to develop a strategic framework around your service or product. Where necessary, we partner with specialists to contextualise and develop strategies specific to niche industries, or to moderate focus groups.
Leveraging relevant research and user context, we carefully define and position your brand within the market landscape, ensuring it is clearly differentiated, memorable and primed for growth. We develop brand naming conventions, structure brand hierarchies and create brand concepts and philosophies that articulate your business purpose and processes.
We develop visual identity and information design systems around your brand strategy - from logos, typefaces, wayfinding and environmental communication, publication and packaging, to websites, apps, digital experiences, events, installations and even art pieces. Our solutions are super-functional and finely crafted, with an emphasis on longevity.
Whether filmic, photographic or artistic, we create and curate creative assets specific to your brand and marketing requirements. Whether compiling a bespoke catalogue of exclusively-owned resources or providing stylistic guidelines for ongoing in-house maintenance, we manage or consult on your brand's art direction.
To forge the best possible solutions, we partner with a network of digital developers, SEO specialists, animators, motion graphics artists, product developers, industrial and interior designers, directors, photographers, illustrators, developers and any specialist who can help us create better places, products and processes.
To ensure that your brand remains relevant and performs optimally within a changing business landscape, we perform scheduled brand audits, and implement online brand management programs. We believe that maintenance is a crucial aspect of brand development.