Every brand needs a comprehensive, well designed brand identity guidebook. We developed the digital brand guidelines for Investec - packaged precision-perfect in an easily accessible digital document for internal distribution.
We designed a clickable menu interface for the CI document, making it easy for the user to find relevant content fast. The CI also offers links to asset libraries and templates.
To make sure design for digital marketing elements remains consistent, an in-depth analysis of existing design systems was undertaken and templates redesigned to work together.
Right down to the pixel, that is. For each and every marketing element.