Investec digital CI design

Every brand needs a comprehensive, well designed brand identity guidebook. We developed the digital brand guidelines for Investec - packaged precision-perfect in an easily accessible digital document for internal distribution.

Client

Investec

Completed 2018

We Worked With

Print- and brand CI by Switch Branding & Design

Services

  • Digital CI document design
  • Digital CI brand guidelines

Goodbye, print

We designed a clickable menu interface for the CI document, making it easy for the user to find relevant content fast. The CI also offers links to asset libraries and templates.

Defining structures

To make sure design for digital marketing elements remains consistent, an in-depth analysis of existing design systems was undertaken and templates redesigned to work together.

Detail counts

Right down to the pixel, that is. For each and every marketing element.