Julia Day identity, collateral and website design

Interior architect, designer and owner of Generation Store Hyde Park, Julia Day approached us to develop the brand identity for her new personal brand.


Julia Day

Completed 2019


  • Brand strategy
  • Identity design
  • Collateral design
  • Website design

A true reflection of the owner

Crafting a strong, detailed typographic-only logo, we developed an identity that supports Julia’s interpretation and understanding of the psychology of space.

Simple, strong signage

The logo design, seen in real-world application at the Julia Day Rooms On View at Design Joburg 2019, reflects the sophisticated, yet understated nature of the brand.

Digital direction

Utilising a colour palette complementary to Julia’s work, the visual language design works seamlessly between digital and physical spaces, as displayed here on a mobile device.