Interior architect, designer and owner of Generation Store Hyde Park, Julia Day approached us to develop the brand identity for her new personal brand.
A true reflection of the owner
Crafting a strong, detailed typographic-only logo, we developed an identity that supports Julia’s interpretation and understanding of the psychology of space.
Simple, strong signage
The logo design, seen in real-world application at the Julia Day Rooms On View at Design Joburg 2019, reflects the sophisticated, yet understated nature of the brand.
Utilising a colour palette complementary to Julia’s work, the visual language design works seamlessly between digital and physical spaces, as displayed here on a mobile device.