Quintessential Johannesburg product design brand Dokter and Misses required a comprehensive information design overhaul, including transforming their website into an online storefront, with separate entry points for standard and custom edition ranges.
CUSTOM FONT DESIGN
Being careful to retain the familiar Dokter and Misses identity, we carefully migrated the existing logo into a more mature and refined form, while simultaneously designing a custom font based on the unmistakable angles and shapes of their signature style.
TWO SITES IN ONE
We designed a fully responsive e-commerce digital platform, to facilitate national and international sales of DAM’s standard products, as well as their collectible editions, while reflecting the stylistic differences between the two ranges.
To complement the digital storefront, we designed a series of limited edition posters that communicated important product information, while doubling up as fold-out posters. The posters are protected by cover slips that also allow for easy filing.