Eduze identity, digital design direction and app

Eduze, an innovative digital content platform, approached us to undertake a full identity and digital rollout, including an extensive app that brings free entertainment and education into African buses, schools and retail outlets.

Client

Eduze

Completed 2015

PUTTING THE GO IN LOGO

Referencing both the nature of the Wi-Fi technology behind Eduze, as well as the platform’s ability to transcend geographic, financial and social barriers, we designed a logo with a spirit that can easily connect all of Africa.

UX MADE FOR AFRICA

Eduze’s interface was designed to introduce the African app audience to complex user experience systems, through simple interactions. Using basic reward-based mechanisms, the user’s profile expands with the app content.

A BIG PERSONALITY

We developed Eduze’s bright brand personality to make the technology feel uncomplicated and upbeat. To complement the bold visual identity, we created a world of illustrated characters to guide and interact with the audience along the way.