A holistic brand and visual identity redesign for one of the leading workwear companies in South Africa.
REDEFINE THE RULES
The Javlin legacy logo required a fresh approach - the forward slanted typeface was pulled back and the letters realigned to create balance. Next, the Workwear description was aligned with the main logo, forming synergy between the elements.
HIGH FIDELITY PHOTOGRAPHY
The Javlin product range photography plays an intricate and important role in the visual language of the brand. From video installations to website implementation, focus on image is used to communicate the essential values of the brand - hard working and worn proud.