Joe Paine, best known for his iconic outdoor planters and furniture, approached us to provide him with a strategic and creative market advantage, strengthening international sales potential, and bolstering local brand recognition.
INVERTING THE EXPECTED
We developed a complete strategic framework for the brand, infused it with Joe’s signature dry humour, and pared it with a “supernormal” aesthetic that speaks to his design philosophy, processes, and the functional aspect of his work.
With the brand suffering from poor sales visibility and a lack of dedicated showroom facilities, we created a comprehensive e-commerce platform for his products, to better facilitate international sales and customer service.
CLEAN, CLEVER CATALOGUING
To promote the brand’s new online showroom, as well as to showcase the latest products within Joe’s range, we designed a simple catalogue system that extended the digital information design solution in print.