Optimize identity and collateral design

We assisted USAID and Wits RHI to create a brand communication strategy, branding and marketing materials for the Optimize project, a global partnership working to accelerate access to simpler, safer and more affordable HIV treatment.


  • Brand strategy
  • Communication strategy
  • Identity design
  • Collateral design

Fast-track communication

Antiretroviral treatment (ART) optimization ensures that people living with HIV receive the best-available ART in the most efficient and cost- effective manner possible. We developed infographic posters with a centrally located information tearaway that assisted in explaining this process.


​Complicated information needs a visual language that makes it easier to digest. We created an extensive accompanying icon set to guide the reader.