Having developed the strategy, concept and identity design for SLOW XS, a compact new addition to the suite of existing SLOW lounges, we undertook a comprehensive audit and redesign of the brand's visual language, to simultaneously differentiate and link its three unique lounge offerings.
SETTING THE STANDARD
To document the brand’s updated visual language and demonstrate its application across a range of identity assets, individual style guides were created for SLOW airport lounges, SLOW in the City, and SLOW XS.
THE SAME, BUT DIFFERENT
The refreshed identity was able to create visual continuity between the three separate lounge experiences, while simultaneously allowing for sufficient differentiation to express the individual personality and positioning of each experience.
From brochureware and business cards to signage and sugar packets, a range of premium in-lounge assets were designed to replace existing materials while reflecting the recently relooked identity and information design system.