Tenfold identity and collateral design

Tenfold, a unisex beauty care brand specialising in natural manicure services, approached us to develop an identity that would reflect their premium, couture-inspired menu, while also demonstrating simplicity, honesty and natural good taste.



Completed 2016


  • Strategy
  • Identity design
  • Information design
  • Collateral design
  • Signage design

Plainly Premium

Following the strategic positioning developed for the salon, we developed branding that paired a subtle, nude colour palette, unembellished typography and a tactile, natural paper stock, with a vivid, chromatic holographic foil application representing the seasonal, fashion-inspired menu of nail art.


To drive the launch of the salon, we developed a range of informational material, including menus, appointment cards and vouchers, to assist therapists with consultations and customer interactions.